Asian and African tailormade tour specialist MW Tours has elevated David Reid to Director of Sales & Marketing, expanding its key leadership team and increasing support to trade partners amid continued growth.
The move reflects the tour operator’s ongoing expansion and increased investment in supporting Australia’s travel trade.
In this newly expanded role, Reid will take full leadership of the company’s marketing strategy while continuing to oversee national sales initiatives.
He will work closely with Owner & Managing Director Navy Wang, who remains actively engaged in managing high-level partnerships with major tourism boards and product development.
Wang said: “As MW Tours continues to grow, marketing is becoming increasingly important in helping us reach new trade distribution channels and support our agent partners.”
“David’s impressive track record and extensive experience across many sectors of the travel industry make him a strategic and critical resource as we strengthen how MW Tours promote our destinations and touring experiences.”
Announcing his new role on LinkedIn, Reid said: “Since joining the company in 2019, I’ve had the privilege of working alongside an incredible team and valued retail partners.”
“During this period and together, we’ve achieved 161 per cent turnover growth, driven by strategic preferred partnerships, a sharper trade marketing focus, enhanced brochures and the relaunch of our website.
“Last year, we also completed a full rebrand, reinforcing our commitment to delivering exceptional travel experiences and remaining a market leader in the destinations we represent.
“A big thank you to everyone who has supported the journey so far – here’s to the next chapter,” he said.
MW Tours will be one of the specialist suppliers at the three-city 2025 Niche is Nice boutique roadshow for travel advisors from 18–20 August.
Find out more at mwtours.com.au
