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Booze and schmooze: why attending industry events is good for business 

Wallflowers in the travel industry are a rare find. But while introverts may be few on the ground, agents are notoriously busy and attending industry events can lose out to things like sleep or basic sustenance. We look into why taking the time to network is so important.  

Wallflowers in the travel industry are a rare find. But while introverts may be few on the ground, agents are notoriously busy and attending industry events can lose out to things like sleep or basic sustenance. We look into why taking the time to network is so important.  

Free booze and door prizes aside, industry events are a great chance to make lasting connections. And these connections can help keep your clients happy and your business strong.

“Industry events provide the perfect opportunity for agents, particularly home-based agents, with the chance to connect with peers and leaders,” Karryon event manager Simran Mediratta says.

“You’re not just increasing your knowledge base, you’re building valuable relationships.”

So, if it’s a rainy Tuesday evening and you’ve got an event in ten minutes, but you’re inbox is as full as your stomach is empty, here are some reasons you should close up shop and go:

Get the inside scoop on exclusive deals and information

Networking with other travel agents and industry professionals can give you access to exclusive deals and insider information that you wouldn’t have otherwise. This can help you provide your clients with unique travel experiences, and also give you a competitive edge in the industry.

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Build relationships with suppliers

Suppliers such as airlines, hotels, and tour operators can make all the difference in your clients’ experiences. By networking with these suppliers, you can build strong relationships that can lead to better deals, upgrades, and other benefits for your clients.

Collaborate with other agents

Networking with other travel agents can help you build a network of trusted colleagues who you can collaborate with on group trips, package deals, and other projects. This can help you expand your offerings and reach more clients than you would be able to on your own.

Stay up-to-date on industry trends

Networking with other travel agents and attending industry events can help you stay up-to-date on the latest trends, technologies, and best practices in the travel industry. This can help you provide your clients with the most current and relevant information, and also position yourself as a thought leader in the industry.

Get referrals and build your reputation 

You may be the most knowledgeable travel agent out there, but if no one knows who you are, you’re not going to get very far. By networking and building relationships with other professionals in the industry, you can increase your chances of getting referrals and building your reputation as a trustworthy and reliable travel agent. This can lead to more business and a stronger client base over time.

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It’s a small world after all

The travel industry is surprisingly small, and word travels fast. One bad experience with someone in the industry can spread like wildfire and damage your reputation. Or worse, see you not invited on a fam. On the flip side, a positive experience can lead to referrals and more business.

And you never know, that person you meet at an industry event could very well turn out to be The One

Inspired to mingle? Check out Karryon’s Events Calendar and see what’s on! Connect, collaborate, and conquer… Together in Travel!