A dream can be a vision a person holds for the future, or their night-time journeys into otherworldly experiences – but what if you hold the secret to a dreamlike place, accessible right now, while awake? Help your clients experience the dream in Western Australia and encourage them to discover that supernatural reality in real-time. And you? You can win a dreamy prize!
Western Australia is a land of otherworldly contrasts of colour and texture; a premium destination to rival any global tourism hotspot. With jaw-dropping landscapes and one-of-a-kind experiences, Western Australia is a place where perspectives shift to inspire a sense of unparalleled freedom – and it’s right here in our own backyard!
Check out Western Australia’s new global brand campaign and tell us you’re not inspired to dash to the airport right now; never mind telling your clients about the magical destinations and experiences that await them!
We’re wowed by this inspiring new video, marvelling at how it takes us around inspiring Western Australia through the lens of Aboriginal culture.
Where dreams come true
Western Australia encourages visitors to recharge their spirit through reconnecting with the land. Whether it’s the ethereal quality of Western Australia’s attractions, or the sense of otherworldliness it instils, a trip to the dream State is truly what dreams are made of. By leaving their everyday lives behind, visitors trade their well-known routines for unimaginable landscapes, and swap the well-trodden for the unspoilt.
Beyond your wildest dreams
The magic of a great dream is the ability to shift and morph into scenes that amaze. This is true in Western Australia, too.
From wandering along the nation’s longest coastline and encountering out-of-this-world phenomena along the way, visitors to the Kimberley can experience the Horizontal Falls – one of only two horizontal waterfalls on Earth. This region is also home to Purnululu National Park, where visitors can uncover the majestic giant beehive-like domes of the Bungle Bungle Range, all while learning about the 40,000-year-old Aboriginal connection to the Kimberley.
It doesn’t end there – otherworldly contrasts of colour and texture still await; be it the State’s pink-hued lakes or the dense canopy of the South West’s tall timber forests. Don’t forget the vivid underwater landscape of the world’s largest fringing coral reef at Ningaloo Reef / Nyinggulu.
Dreams do come true
With awe-inspiring wilderness and boundless natural adventures, a visit to Western Australia is a dream come true.
Not only that, it’s a dream you’ll want to step into time and time again – like the nature lover’s dream of swimming with gentle whale sharks on Ningaloo Reef, or the art aficionado who yearns to experience the world’s oldest and largest outdoor gallery at Lake Ballard.
For the dreaming adventurer, iconic 4WD outback escapades, an open-door chopper ride and hiking legendary coastal trails await. Western Australia shifts desires to reality, offering your clients ready-to-go tours that captivate the imagination.
Daydream believer
Dreams are not always adventurous by nature – visitors have the opportunity to slow down and soak up the sun in Western Australia. Just a 2.5 hour drive south of Perth / Boorloo will set you straight into the warmth and friendliness of the Margaret River Region and its friendly, passionate locals – so inviting as they share their wares.
Whether it’s raising a glass of Margaret River wine overlooking a stunning Indian Ocean sunset, witnessing thousands of colourful wildflowers bursting into bloom, or relaxing on pristine beaches along the coastline, Western Australia creates a rich dreamscape for those looking to immerse themselves in somewhere unspoilt – and even a little wild. Let’s not forget the heart-warming qualities of connection, too; from good yarns down the urban laneways of Perth, to ancient stories of the land shared by Aboriginal guides.
Western Australia has a range of ready-to-book packages and tours to make all your clients’ dreams come true!
Become a West Aussie All Star & WIN
Induce a dreamlike fervour as you complete Western Australia’s latest module on the West Aussie All Stars trade training program. Alongside discovering more about the new global brand campaign, you’ll also have a shot to WIN!
Yes, win! Complete the new module by 30 November 2022, and you’ll be entered into a random draw to win one of five exclusive pairs of canvas shoes designed by Western Australia Aboriginal artists Deborah Newenham-Coertse, Kristy Spillman and Cora Peltherre Lynch*.
These are more than just a stylish pair of chucks. The shoes tell the story of Western Australia’s five tourism regions – Destination Perth, Australia’s South West, Australia’s Coral Coast, Australia’s North West and Australia’s Golden Outback – incorporating significant locations, nature and wildlife. Imagine walking these dreamlike lands in your dreamy new matching shoes!
Get started on the West Aussie All Stars trade training program today!
Pro tip: can’t access the latest module? Complete all destination modules to access the new brand module.
*Terms and conditions apply.
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