Helloworld the TV show on Channel Nine may be a monster for the travel group to produce, but it’s well worth the effort as both brand awareness & bookings are reportedly up.

Reporting exclusively from the Helloworld Travel Frontliners Forum in Fiji…

Travel Agents, suppliers and delegates were told this morning at the event that the response to the travel series has been “fantastic”, with some 500,000 viewers tuning in every week.

Group General Manager of Retail and Commercial, John Constable, said the company along with Channel 9 are pleased with the program’s success as it’s now one of the channel’s strongest travel shows.

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Emcee Steve Jacobs

“The TV show is getting stronger each week, and beyond that, there are the digital assets on 9Now and Channel 9 apps that Australians are using to rewatch episodes,” he said.

Even more impressive is that Helloworld Travel consultants are also seeing the results of having the brand’s name in a travel series, as bookings are coming in for featured destinations almost immediately after episodes air.

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Vince Sorrento

“We’re getting strong feedback from Travel Agents who are receiving reservations.”

John Constable, Helloworld Travel Group General Manager of Retail & Commercial

Canada proved to be particularly popular among Australian viewers of Helloworld, with results showing “really strong” bookings after the first show featuring Sonia Kruger visiting Lake Louise. There was also a good response to Europe following Vince Sorrenti’s dining experience at Paris’ oldest patissier.

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Click here for more on the first episode.

Helloworld the TV show airs every Sunday at 4.30pm on Channel 9. It has episodes running throughout Christmas and into the new year until mid-March when the first season will come to an end.

John said he’s looking forward to continuing the show and seeing how the group can “take it to the next level”.

Stay tuned to find out what the ‘next level’ may be.

 

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