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Growth's the goal: Sean Martin joins G Adventures as Managing Director

G Adventures welcomes Sean Martin as its new Managing Director, ready to take the lead in the company’s growth strategy in Australia and New Zealand.

G Adventures welcomes Sean Martin as its new Managing Director, ready to take the lead in the company’s growth strategy in Australia and New Zealand.

G Adventures says it’s delighted to welcome Sean Martin to the role of managing director, Australia and New Zealand, as the adventure operator charts its course out of the global pandemic and builds towards the return of international travel in 2022. 

Prior to joining G Adventures, Martin spent 15 years in a variety of roles at Flight Centre Travel Group. He is most well known from his role as general manager of the Student Flights and My Adventure Travel brands, and more recently Universal Traveller where he worked closely with the small group travel sector, giving him a strong understanding of G Adventures’ philosophy and travel styles, as well as the agency landscape in Australia and New Zealand.  

Martin says G Adventures’ commitment to its agency partners, clear mission to change people’s lives through travel, and strong values and company culture are what drew him to join the small group travel leader and community tourism pioneer. 

“The most important consideration for me when choosing to join G Adventures’ was that their values are so closely aligned to my own. I have always believed travel can make the world a better place and change people’s lives, whether that is the lives of people in local communities, those of our customers and partners, or of our local and global team members.

“G Adventures’ commitment to its partners was also a huge deciding factor. Agents are going to be more important than ever before – the best experience a customer gets is when they book through a travel agent. Adventure travel is a complex purchase – even more so now with changing government regulations around the world – but we’re committed to leading with service to help our partners build their businesses back and continue to grow with us.” says Martin. 

G Adventures
In April, G Adventures celebrated 100 trips since September

David Green, VP commercial, G Adventures, says Martin’s appointment comes at a pivotal time for the business, and that he believes Sean is the perfect person to lead G Adventures’ strategic growth out of the forced pause created by the pandemic.  

“Sean’s passion for G Adventures, his experience with the brand and his commitment to working with agents to change more people’s lives through travel make him the ideal leader for this role. I can’t wait to see what the future holds with Sean at the helm of our business in Australia and New Zealand,” says Green. 

Sean Martin’s appointment is effective immediately.