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Movers + Shakers: Big Red Group promotes Toni Westlake to Head of Brand & Marketing

Big Red Group has elevated senior marketer Toni Westlake as its new Head of Brand & Marketing, effective immediately, to support the overall group and its portfolio of consumer brands, which include RedBalloon, Adrenaline and Experience Oz.

Big Red Group has elevated senior marketer Toni Westlake as its new Head of Brand & Marketing, effective immediately, to support the overall group and its portfolio of consumer brands, which include RedBalloon, Adrenaline and Experience Oz.

Westlake brings 10 years’ marketing and brand experience to the role, including starting with Big Red Group as Brand Manager for adventure marketplace Adrenaline in August 2020 and stepping into the role of Senior Marketing Manager a year later.

In her new position, Westlake will focus on building the Group’s marketing team and supporting the long-term sustainable growth of its consumer brands as experience bookings continue to rise.

Based in Sydney, she will report to Chief Customer & Sustainability Officer Jemma Fastnedge.

“On behalf of the team, I’m delighted to be welcoming Toni to her new role at Big Red Group and I’m looking forward to working with her to help unlock the business’s next stage of growth,” Fastnedge said.

Red hot-air balloon over vineyards with RedBalloon branding for Big Red Group.
RedBalloon is one of Big Red Group’s consumer experience brands. Image: RedBalloon

Westlake said she felt privileged to work across three strong brands and looked forward to plotting their trajectory. 

“My priorities are ultimately challenging the way we work and think, building out a new creative team, which we haven’t had since 2021, and dedicating full-time resources to brand growth and asset building,” she said.

“I’ve relished the opportunity to work on Adrenaline for the past four years and am incredibly excited to be taking the next step by applying my expertise across the Big Red Group portfolio.”

Find out more at bigred.group