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Movers + Shakers: FCTG names new Corporate Global CMO Scott Alboni

Flight Centre Travel Group has appointed Scott Alboni as Global Chief Marketing Officer for FCM Travel and Corporate Traveller, in another FCTG 'Brightness of Future' promotion.

Flight Centre Travel Group has appointed Scott Alboni as Global Chief Marketing Officer for FCM Travel and Corporate Traveller, in another FCTG ‘Brightness of Future‘ promotion.

Alboni, who replaces Frits de Kok, has been elevated to the role after serving six years as Senior Vice President of Marketing for FCM Travel globally. De Kok will now lead the FCM Meetings & Events business in EMEA. 

According to FCTG, Alboni led an “alternative” rebrand of the entire FCM business as it looked to emerge stronger after the pandemic. He also steered the roll-out of the FCM Platform for customers. 

Alboni said he is “ready and raring to go” in the role.

“FCM and Corporate Traveller are on such incredible journeys with exciting potential for continued growth and so much more that can happen and be achieved – I can’t wait to deep dive into both businesses even more and help to propel that even more,” he remarked.

Businessman in hotel room looking out of window from desk
FCTG Corporate wants to continue to shake things up for business travel.

“I’m simply excited to represent and be the voice of marketing for our two flagship businesses and the marketing community within them – team members that I already love – to really help drive them forward and optimise our outputs in all regions.”

Alboni also flagged some of the recent “amazing achievements” of FCM, “namely the rebrand that took place early on that really re-established our position in the market, which triggered a fantastic growth period with some huge wins for the company across the board”.

“I was privileged to work with some of the best talent in the industry to successfully deliver on that project,” he added.

“My core focuses in the future will centre on driving new marketing innovation through our MarTech, helping to drive business insights through our innovative customer experiences programmes, and have more data-driven marketing strategies.

“This will support our flagship brands with the next level of their growth and development as we continue to keep our famous blend of people and technology to ensure we are at the forefront of people’s and the industry’s minds.”

Business_Travel
FCTG Corporate is big business.

Alboni’s new boss, FCTG Global Corporate CEO, Chris Galanty, said Alboni would be a perfect fit for the role.

“Our businesses are positioned strongly to continue their upward trajectory under the leadership of Scott – who already has so many impressive global achievements under his belt for FCM – and I’m sure his Brightness of Future promotion will see our businesses soar higher than ever,” he stated.

Galanty also paid tribute to de Kok. 

“I’d like to thank Frits for the incredible role he’s played in developing the global marketing functions for the FCM and Corporate Traveller businesses into a truly world-class operation that delivers the very best for both our people and our valued customers,” he said.

“It’s a great pleasure that we were able to facilitate a pathway for Frits to follow his passion and I’m certain that the FCM M&E business in EMEA will be a roaring success under his stewardship.”

FCM Travel Renos Rologas
Renos Rologas

Last month, FCM Travel announced the appointment of Renos Rologas as General Manager for Australia and New Zealand (ANZ).

Additionally, FCM recently named Lindsay Straub as its new Global Head of Sales.