SmartFlyer Australia adds Michele Duncan as new Director of Affiliates to accelerate growth, strengthen industry relationships and enhance value for affiliate agents as the luxury travel business for mobile advisors marks more than a decade in the market.
Duncan assumes the new position from her most recent role as Director of Member Relations with Virtuoso Australia & New Zealand, where she built strong partnerships with travel advisors and suppliers, drove professional development initiatives and helped shape the strategic direction of the network.
A familiar and respected figure in the Australasian travel industry, she brings more than 30 years’ experience to SmartFlyer Australia, a joint venture between SmartFlyer and Goldman Travel Corporation, spanning frontline service through to senior leadership and industry advocacy.
Over her career, Duncan has founded, grown and sold national award‑winning travel agencies. She’s also led key professional development programs, worked with affiliate businesses to enhance performance and earned a reputation for championing agent success and fostering meaningful industry relationships.
Her experience gives Duncan unique insight into the dynamics of advisor needs, business growth and the value of community engagement — all central to her new focus at SmartFlyer Australia.
The appointment of Duncan also comes at a pivotal moment as SmartFlyer Australia aims to elevate its affiliate proposition, strengthen engagement and unlock new growth, particularly through deeper advisor support and expanded network reach.
SmartFlyer Australia Director Brent Wallace said: “Stepping into the role of Head of Affiliates, Michele will be focused on deepening relationships, championing team success and driving meaningful, sustainable growth across the business. She moves into the role with a clear focus and a genuine passion for strengthening SmartFlyer Australia’s success.”
Goldman Travel Group’s Joint Managing Director Anthony Goldman highlighted plans to grow the affiliate network through organic expansion within the existing advisor base and by attracting new advisors who are keen to join a network that aligns with their business model and aspirations.
“I have known Michele for many years and admired her expertise in working with advisors to maximise their success. When the opportunity was there to engage Michele it was too good to refuse,” he said.
Duncan expressed her excitement about her new role via LinkedIn, saying she was energised to start a new chapter with SmartFlyer Australia.
“SmartFlyer has always stood out to me for its boldness, its creativity and its unwavering commitment to excellence,” she said.
“It’s a brand that backs its people, champions modern luxury in a fresh, intelligent way and builds community through genuine partnership. I’m excited. I’m ready. And I can’t wait to get started.”
Find out more at smartflyer.com/smartflyerau
