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St Patrick's Day! Travel advisors invited to live Sydney Irish music festival

Tourism Ireland is today turning a digital billboard at Sydney’s Overseas Passenger Terminal into a stage as part of a global music festival to celebrate St Patrick's Day.

Tourism Ireland is today turning a digital billboard at Sydney’s Overseas Passenger Terminal into a stage as part of a global music festival to celebrate St Patrick’s Day.

Tourism Ireland’s Green Button Festival, the first music billboard festival taking place across four different cities and time zones controlled by individuals’ mobile phones, is now LIVE!

Advisors are invited and encouraged to head down to the Overseas Passenger Terminal today between 11 am and 7 pm to experience this special festival activation, where they will be treated to an array of Irish and Northern Irish musicians playing to people around the world.

Those who are not able to be there in person, including residents in other parts of Australia, can also access the festival via the QR Code on Ireland.com to trigger sound and vision recordings of some of Ireland’s top talent performing at various locations around the island.

Cliffs of Moher, Ireland
Cliffs of Moher, Ireland

Festival-goers will be treated to an array of Irish and Northern Irish musicians playing to people around the world. 

Acts include Hothouse Flowers performing at Temple Bar in Dublin, Clannad and Denise Chaila in County Donegal, Ailbhe Reddy at Dublin Castle and The Pale playing on top of the Tower Museum in Derry~Londonderry.

Ryan McMullan will be among several acts appearing from the Oh Yeah Music Centre in Belfast, which was named a UNESCO City of Music late last year. And also available on-screen will be acts such as contemporary folk band Kila, DJ and vocalist Gemma Bradley, and Riverdance, performing at the Giant’s Causeway and Cliffs of Moher.

The Green Button Festival in Sydney will run on 17 March at the Overseas Passenger Terminal from 11:00hrs – 19:00hrs AEST. All performances are pre-recorded at various spots around the island of Ireland.

KARRYON-IRELAND-Belfast-Umbrellas
Belfast. Image: Tourism Ireland

Charlotte Dryden, CEO of the Oh Yeah Music Centre, Belfast, which also contributed to the festival recordings, said: “As a UNESCO City of Music, Belfast is very proud of its rich musical culture and creativity. We have so many incredible bands and artists, and so we are delighted to be able to bring some of them to the Green Button Festival stage. I can think of no better time than St Patrick’s Day to welcome back live music that can be shared in such a unique way with people around the world.”

Tourism Ireland also celebrated earlier in the week by treating industry friends and partners to an intimate lunch in Sydney.

As travel comes out of a sombre period, Sofia Hansson, Regional Manager of Tourism Ireland ANZ expressed her gratitude to key partners and the media for their continued support in promoting the island of Ireland as a must-see destination.

“Tourism is an extremely important industry for Ireland,” she said.

“Before COVID-19, in 2019, we welcomed almost 11.3 million overseas visitors to the island of Ireland with around 250,000 from ANZ. Tourism was one of our largest indigenous industries, supporting around 325,000 jobs in communities right across the island.”

The Green Button Festival will shine a light on the Irish music scene’s established names and rising stars, revealing a whole new side to Ireland on St Patrick’s Day via a whole new digital experience.

Find out more: www.ireland.com