Virgin Australia has boosted its decision-making capabilities by adding Sabre’s advanced technology tools alongside being part of the travel industry tech and software provider’s vast global distribution network.
Sabre’s Revenue Optimizer and Dynamic Availability tools are available at Virgin Australia to assist the airline with demand forecasting and inventory management using real-time data insights.
The Dynamic Availability tool allows Virgin to quickly respond to market conditions with pricing and inventory availability recommendations based on real-time marketplace data.
Revenue Optimizer helps the airline improve its forecast accuracy and augment demand-based pricing with a real-time view of performance and network partner data.
Virgin Australia CCO Dave Emerson said the carrier is navigating in a different aviation landscape compared to only a few years ago.
“We’re operating in a very different world today, so it was important to adopt a new approach to demand forecasting and inventory management,” Mr Emerson said.
“Using these tools enables us to intuitively analyse and respond to evolving market conditions.”
Virgin Australia uses Sabre technology to enhance decision-making while making its fares and offers available to travellers globally.
Sabre’s Vice President, Regional General Manager Asia Pacific, Travel Solutions Airline Sales Rakesh Narayanan said: “We’re thrilled to have successfully implemented these solutions for Virgin Australia so that they can move further into 2023 with advanced decision-making capabilities.”
“These tools enable Virgin Australia to make a sea-change towards enhanced airline retailing.”
Virgin Australia’s Business Flyer Program incentive closes 31 March 2023 – find out more here.
For more info, head to virginaustralia.com
