Chimu Adventures has announced that its ‘Bale a Booking’ campaign in August delivered a whole truck load of hay to drought-stricken areas in Australia.
The announcement coincides with United Nation’s World Charity Day, which celebrates and encourages charitable endeavours to relieve poverty worldwide.
In addition to the adventure specialist’s existing community projects (MAD Project, Mawson’s Huts Foundation, Love Your Sister and The McGrath Foundation), the donations to Rural Aid through ‘Bale a Booking’ were put towards assisting Australian farmers who are facing one of the worst droughts in history.
Image: Stephen Radford/Unsplash
Donations received through the August campaign resulted in a truck load of hay being sent to the places feeling the worse effects of the drought in New South Wales.
Chimu Co-Founder Greg Carter said the tour operator felt compelled to find a way to support people in rural areas, particularly because of the many industry professionals working in regional Australia.
Chimu Founders, Greg Carter and Chad Carey
The severity of the drought led Chimu at the beginning of August to investigate ways in which they could help and they chose to support the charity Rural Aid.
Chimu encouraged the travel industry to join forces with them and this resulted in companies such as Globus, Wendy Wu Tours, Entire Travel Group and Helloworld following suit with their own efforts for Rural Aid.
“World Charity Day reminds us that we should be helping because we can, not just because it is convenient to. The result of our ‘A Bale a Booking’ campaign is heartening.”
Greg Carter, Chimu Adventures Co-Founder
- READ: Tour operator supports rural Aus during ‘worst drought’
- READ: Globus joins Qantas to support farmers
- READ: Qantas & customers spare $3 million to support Aussie farmers