A new era of travel from Hong Kong kicked off this week, when local carrier Dragonair officially converted over to Cathay Dragon.
The complete rebrand comes less than nine months after it was first announced as a means of better aligning the regional and international airline with its sister company and well recognised, Cathay Pacific.
Aside from a name change, Cathay Dragon received a new logo – which includes the familiar Cathay ‘brushwing’ and according to the airline – as well as new aircraft livery featuring the words ‘Cathay Dragon’ across the body of the aircraft, the new logo on the tail plus the familiar Dragonair dragon close to cockpit.
At the airport, passengers can expect to be greeted with the new Cathay Dragon identity at check-in desks, boarding gates and lounges, as well as see new crew uniforms and new design boarding passes.
The airline’s website is also set to undergo a revamp to become fully integrated into a single shared website with Cathay Pacific early next year.
Cathay Dragon Chief Executive Officer Algernon Yau said the rebrand creates “fresh opportunities” to align more closely with Cathay Pacific and offer guests a more unified brand experience.
“As we align more closely with Cathay Pacific, new prospects will open up on multiple fronts enabling us to become stronger and thrive in this intensely competitive industry.”
Algernon Yau, Cathay Dragon Chief Executive
Other changes set to be rolled out include the complete renovation of the G16 lounge in Hong Kong to become one group lounge by 2017.
Cathay Dragon operates fleet of 42 passenger aircraft and serves around 52 destinations. Onboard, the airline delivers distinctive Chinese culture and hospitality, while serving local delicacies through its partnership with Chef Nic Cookies Cha Chaan Teng.
“I truly believe that we have great potential and an amazing future ahead of us by working together to make the most of the opportunities for both our airline and our people.”
Algernon Yau, Cathay Dragon Chief Executive
