Australian fashion designer Rebecca Vallance is the latest local sartorial visionary and the first female to create the Qantas crew uniform, chalking up another step forward in the national carrier’s transformation and aligning with its largest-ever fleet renewal.
Following a competitive pitch process, Qantas has selected Vallance for the redesign – the first major uniform overhaul in more than 10 years – due to launch in 2027.
It will replace the current uniform designed by Martin Grant, which was introduced in 2014. Previous QF uniform designers include Peter Morrissey, Yves Saint Laurent, George Gross & Harry Who and Emilio Pucci. Jetstar also revealed its new uniform in November 2024.
Earlier this year, Qantas surveyed its uniformed workforce of more than 17,500 team members across key operational areas, including pilots, cabin crew, engineering and airports.
Crew provided feedback on elements such as durability, functionality and comfort, which will now be incorporated into the next phase of the design process.
Qantas Group CEO Vanessa Hudson said the uniform redesign would play an important role in marking the next era for the national carrier.
“Our uniform represents the Qantas spirit all over the world. We’re proud to be working with Rebecca Vallance to define the new look and to reflect where Qantas is heading,” she said.
“We want the new uniform to reflect the pride our team feel when they wear it and this redesign is a collaborative journey that will be shaped by our people every step of the way.”
Vallance said her vision for the new Qantas crew uniform would reflect the modern sophistication and spirit of the Qantas team.
“To be entrusted with this redesign is a huge milestone for me personally and for my brand. I am looking forward to creating something iconic, yet wearable while celebrating the people who make this airline such a beloved part of Australia’s story,” she said.
“This is a defining moment in my career, not just because of the scale of the project, but because of the trust Qantas has placed in me. It’s a partnership I am deeply grateful for.”
We put AI to the test to fashion some designer-influenced options for the new Qantas crew uniform when it was announced in January this year – how did we do?
For more info, head to qantas.com
