Carry your own Melbourne Cup hat at the airport? That’s absurd! Virgin Australia will take that for you.
The airline has launched a Hat Valet service in time for Melbourne Cup which provides first-class handling of the most important fashion accessory for customers travelling from Sydney to Melbourne.
As part of the service, the airline will hand-deliver hats and fascinators as well as provide personalised services to ensure guests arrive in Melbourne in style and race-day ready.
Among the services for passengers that can get into Virgin Australia’s Sydney Lounge are hair styling, hair straightening, make up touch ups, make up kits and shoe shining.
Virgin Australia’s Group Executive of Public Affairs, Danielle Keighery, the carrier is also looking for new ways to enhance the customer experience.
“We are delighted to bring this popular service back to racegoers this year, along with a host of complimentary services for our lounge guests.”
Danielle Keighery, Virgin Australia Group Executive of Public Affairs
“The Spring Racing Carnival is one of the biggest events on Australia’s sporting calendar and Virgin Australia will once again ensure our guests arrive in Melbourne race-day ready.”
The Hat Valet services are exclusively available to all Business Class guests, Platinum, Gold and Lounge members through the premium kerbside entry of Virgin Australia’s Sydney Lounge. They will be available until 7 November.