Today the name Travel Indochina slowly fades into the past, as the tour operator officially rebrands to Insider Journeys.
The rebranding comes after successfully operating under Travel Indochina for over two decades.
Although the decision to convert over to the new name and adopt an all new logo was announced late last month, today marks the official transformation.
Everything from itineraries, brochures and even bus signage will officially move over to the new logo today, which features the words ‘Insider Journeys’ written in gold text with the new tagline ‘Imagine the stories’.
Guests starting their Travel Indochina tour today will be presented with a letter from staff wearing new uniforms. The letter will explain the change and why they are now travelling with Insider Journeys.
Meanwhile, agents will be updated of all changes via the company’s online agent porthole. Additionally, famils will be held later this year to offer consultants the chance to experience the new brand first hand.
Company’s founder Paul Hole told KarryOn he is excited about the change and stressed it was required to better reflect the company’s philosophy and operations.
“It was a challenging process to get to this point, but after 21 years we are changing the name. Travel Indochina has served us well, but we need a name that reflects who we are and what we do.”
Paul Hole, Insider Journeys founder
Mr Hole said ‘Insider Journeys’ fits on a number of levels, but particularly on a personal level. He said the company is about giving passengers unique memories and creating experiences that make travellers more than just tourists.
“Before we had to explain what we do, but now the title tells people what to expect.”
Get a better look at the new Insider Journeys by checking out the video below.
To celebrate the company’s rebranding, Insider Journeys is offering a ‘companion flies free’ deal for valid Indochina Small Group Journeys of 14 days or more booked between 1 February until 31 March 2015, and travelling between 01 April 15 – 30 September 2015.
‘Companion Flies Free’ Small Group Journeys, flying Vietnam Airlines from SYD/BNE/ADL/MEL is available on select tours in Vietnam, Cambodia and Laos.
Perth receives $500 per couple air credit.
What do you think of the new name and logo?
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