Tourism Australia and Austrade have released the latest edition of Attracting Business Events to Australia.
Tourism Australia Managing Director John O’Sullivan said the guide would help attract more events to Australia by providing a clear pathway to industry support.
“Business events are an important contributor to the Australian economy, generating income, fostering trade and investment and lifting our reputation as a world-class destination,”
John O’Sullivan, Managing Director, Tourism Australia
According to Tourism Research Australia’s latest International Visitor Survey, business events are already worth more than $13 billion to the Australian economy.
Growth in the sector is expected to contribute significantly to the Tourism 2020 goal of increasing overnight visitor expenditure to more than $115 billion annually by the end of the decade.
What do you think about the new ‘Attracting Business Events to Australia’ guide book?
Share this story