U by Uniworld, the cruise line dedicated to a new generation of travellers promised to reinvent the river cruise experience. And it sure will be this summer, with the release of two quirky themed cruises in Germany on board The A.

The new tailored itineraries Tattoo on U and U in Drag are definitely unlike anything the river cruising world has seen before.

“We’re so excited to announce tattoo and drag queen-themed cruises for our U guests,” CEO and President of U Ellen Bettridge said.

“The themes coincide with everything our U brand stands for which is encouraging our guests to completely let go, be confidently themselves and meet new like-minded travellers along the way.”

CEO and President of U Ellen Bettridge

U’s new themed cruises will offer enhanced versions of Germany’s Finest eight-day itinerary that sails from Frankfurt to Regensburg.


U in Drag: 6 July


U has teamed up with celebrity drag queens Jiggly Caliente, Darienne Lake and Phi Phi O’Hara, as seen on the hit TV-show RuPaul’s Drag Race, to offer guests a week they won’t forget.

Along with several onboard performances throughout the sailing, the itinerary includes interactive activities co-hosted by the drag queens such as a karaoke night, drag makeup lessons, an exclusive bar crawl at one of the ship ports, and more. The sailing will be an action-packed celebration of culture, entertainment, glitter and stilettos. FABULOUS!

Tattoo on U: 17 August


On this cruise, U guests will sail with celebrity tattoo artists Steven Tefft, winner of Season 2 of the show Ink Master; Reese Hilburn, seen on Spike TV’s hit show Tattoo Nightmares Miami; Bobby Moss; leading tattoo model Heather Moss; and tattoo expert Paul Gambino for a week dedicated to all things ink.

In addition to the opportunity to get inked by these celebrity artists throughout the cruise, the itinerary includes an onboard welcome party with the artists, a tattoo parlour crawl in one of the ports, contests to win a free tattoo from one of the artists onboard and USD$200 towards a favourite tattoo shop, brunch Q&As with topics including ‘Everything You Ever Wanted to Ask a Tattoo Artist’ and ‘History and State of Modern Tattooing,’ and much more.

What do you think of the quirky new themes?