Cruising is taking centre stage on Australian television with the launch of Your Next Cruise, an industry-first, long-format cruise TV show airing nationally on Nine.
Launching 15 February, the three-part series features nine cruise lines, including Norwegian Cruise Line, Princess Cruises, Viking Cruises and Disney Cruise Line.
Each 30-minute episode will showcase ship experiences, stunning destinations and exclusive deals.
Produced by Proud Nomads and supported by CLIA and ATIA-accredited travel agent, Cruise Guru, the show offers a direct-to-consumer marketing platform, tapping into Australia’s booming cruise market.
Michael Betteridge, Chief Commercial and Operations Officer at Cruise Guru, says the initiative strengthens cruise industry partnerships and raises awareness of cruising as a holiday choice.
“As a trusted and CLIA-accredited retail travel agent, Cruise Guru is excited to be a part of ‘Your Next Cruise’ being a dynamic marketing initiative that demonstrates the benefits of strong partnerships between the cruise lines and their trade distribution,” he states.
Your Next Cruise airs Saturdays at 1:30pm, with replays on 9LIFE from 16 February.
“As a result of getting access to this free-to-air network, we are tapping into the growing popularity of cruising in Australia and the desire for more detailed product information as well as great deals,” Betteridge says.
“We feel that this will help the category of cruising be considered as a holiday option for more travellers and are excited to see the sector getting more exposure.”
Season 1 details
- Number of episodes: 3
- Cruise lines featured: 9
- Air dates: Saturday 15 Feb 2025 for 3 weeks
- Air time: 1.30pm on Channel Nine, nationally
- Replays on 9LIFE from Sunday Feb 16
Cruise Guru was a finalist for Online Cruise Agency of the Year at Australasia’s 22nd Cruise Industry Awards revealed.
