Abu Dhabi‘s tourism industry is embarking on a four-destination roadshow across Australia next week to increase awareness of the emirate city amongst local agents.
The 11-strong delegation, led by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) will be in Perth, Melbourne, Brisbane and Sydney from 3-6 August advising Australian retail travel agents and MICE consultants on current and new tourism experiences and offerings across Abu Dhabi.
Joining Abu Dhabi Tourism on the roadshow will be ive-star beachfront Jumeirah at Etihad Towers as well as representatives from MSC Cruises, which operates in the Arabian Peninsula.
The delegation will visit Perth in Western Australia for the first time to leverage interest and potential trade between the two cities following the launch of daily flights into Abu Dhabi from Perth in July 2014 by Etihad Airways – the UAE’s national airline.
“We expect to meet with around 450 travel agents and key influencers during our trip around Australia at a time when more Australians are visiting Abu Dhabi than ever before.”
Mubarak Al Nuaimi, TCA Abu Dhabi Director, Promotions and Overseas Offices
According to latest figures, 14,786 Australians stayed in the emirate’s hotels and hotel apartments during the first four months of the year, an increase of 11 percent on the corresponding period 2014.
Last year, a total of 49,450 Australians arrived in the emirate – a rise of 24 percent on the previous 12 months – and delivered 161,371 guest nights, staying on average 3.26 nights.
To RSVP email: australia@tcaabudhabi.ae
