When it comes to a holiday in Hawaii apparently the only thing Australian travellers want to think about is which of their swimsuits they should pack.
That’s why, according to the island destination’s tourism leaders, around 60 percent of Aussies are turning to Travel Agents to do the research, planning and booking.
Speaking to over 1,000 Hawaii-curious consultants at the Aloha Down Under Roadshows this month, Hawai‘i Tourism Oceania Country Head, Kerri Anderson, said Travel Agents are “very important” to the island’s tourism because of how heavily they’re relied upon by travellers.
Image: Hapuna Hotel
Anderson described the continued use of consultants as “amazing” and believes it comes from a mix of Travel Agent expertise and the perception of Hawaii as a complete relaxation holiday.
“Australians see Hawaii as a holiday where they can find their Travel Agent and say ‘all I want to worry about is which swim suit to pack’.”
Kerri Anderson, Hawai‘i Tourism Oceania Country Head
“That’s why Agents are so important to us.”
Image: Residence Inn Maui
Despite seeing the destination as a place of pure pleasure, more Australian travellers are doing more in Hawaii than just flying and flopping.
Latest figures from Hawaii Tourism show that over the last year, Australians have made more of an effort to explore Hawaii beyond the main island of O’ahu.
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