Helloworld Travel, Viva Holidays and Tourism Western Australia have launched the “Western Australia Dream Sale” campaign, running until 5 December 2024.
The campaign includes exclusive deals across WA, paired with a segment on the Helloworld TV show filmed in the state.
Over 200 Helloworld Travel stores will feature branded promotions like window decals, digital screens, and POS displays to celebrate the partnership, aiming to draw attention to WA’s unique travel experiences.
“We have a long and successful partnership with Tourism Western Australia, running co-op campaigns to drive travel to WA,” Helloworld Travel Chief Operating Officer and Executive Director Cinzia Burnes said.
“We know it is a destination loved by our agents and their clients, and we are delighted to provide this incredibly extensive range of products, with plenty of exclusives for them.”
Tourism WA Acting Managing Director Steph Underwood said, “Western Australia truly offers an unparalleled travel experience and this dynamic partnership with Helloworld Travel and Viva Holidays brings visitors more opportunities to discover WA’s unique beauty and luxury”.
“By leveraging exclusive deals and a broad-reaching media presence, we’re making WA’s exceptional destinations more accessible and inspiring to a new wave of visitors seeking authentic, high-quality travel.”
Viva Holidays recently won the Most Outstanding Wholesaler – Product / Service award at the National Travel Industry Awards (NTIA).
Read our exclusive interview with Cinzia Burnes, who spoke about a new luxury product brochure to be released in 2025 and much more.
