G Adventures is seeing positive sales growth following the early launch of Cyber Sale. New bookings are up 400%, revealing an opportunity for travel agents to attract more sales.
Ten days into its Cyber Sale, which runs until November 30, 2020, G Adventures is starting to see positive trends for travel in 2021 and 2022 with the largest increase in both rebookings and new bookings since the pandemic closed the world’s borders in mid-March this year.
The timing of the sale, which has coincided with optimistic news pertaining to three potential vaccines, is providing the small-group adventure with increased clarity into the booking patterns for new bookings into mid 2022.
This has in turn presented an opportunity for agents to be capturing a bigger slice of the pie as people’s thirst for booking, and rebooking, future travel arrangements gains momentum.
A Silver lining
New bookings for the week commencing November 9, 2020 – the week the first vaccine announcement was made and the Cyber Sale began – saw a 400%* increase week-on-week, the largest increase seen since earlier this year.
David Green, VP Commercial, G Adventures, says what the figures also reveal is that compared to pre-pandemic sales figures, agents don’t appear to be securing the same percentage of bookings for the year ahead.
“There is a huge opportunity for our valued agency partners to capitalize on the positive vaccine news, as well as the great deals in the market leading up to Black Friday and Cyber Monday.
David Green, VP Commercial, G Adventures
“Travellers are getting hungry to book their future adventures now, and are looking for the expert advice and reassurance that only an agent can provide, so agents can be confident to start marketing more proactively to existing customers and nurturing future customers.
“In terms of the current benefits to consumers, there’s never been a better time for agents to be rebooking their clients, and to be recruiting for new business for 2021/2022 bookings. With offers like those available in our Cyber Sale, additional flexible booking options and added health and safety measures on tours, travellers can book now and ‘retravel’ with confidence in 2021 and 2022.
“We know how hard these past few months have been for travel agents, it’s been exhausting, and the travel industry has been hit harder than most. However, the time for agents to be part of the recovery is now. Now is the time to work with partners who offer the flexibility and support to give what your travellers need. Travellers are welcoming our Book with Confidence and Travel With Confidence policies, low deposits and more flexible terms as they start making travel plans for 2021,” says Green.
The Cyber Sale
The Arctic and Africa are the top two regions for new bookings since the sale’s launch, demonstrating that time spent at home is resulting in a desire for travellers to tackle those once in a lifetime adventures such as seeing polar bears in the wild, going on an African safari or climbing Mt Kilimanjaro.
Key highlights of G Adventures’ Cyber Sale that have been introduced to help agents attract and incentivize new customers include:
- $1 upfront deposits – G Adventures lowest ever deposits
- Discounts of up to 21 per cent on more than 420 tour options
- 21 per cent discount on ‘My Own Room’ option on Cyber Sale tours
- New ‘Travel with Confidence policy’ health and safety measures on all tours
- Special offer for future travel credit holders with extra flexibility, if they book during Cyber Sale:
- By booking during Cyber Sale, agents’ travellers have the benefit of two extra free cancellations and rebookings for added peace of mind
- Cyber Sale Price Promise – If customers need to change their travel plans, they can rebook the same trip on a future date at the Cyber Sale price for the duration of their Future Travel Credit validity
- Cyber Sale 60 day price guarantee – If the price of the booked tour goes down within 60 days after the Cyber Sale booking is made, G Adventures will honour the new lower price
“Looking ahead, we know that travel will bounce back and when it does agents are going to be inundated with new enquiries.”
David Green, VP Commercial, G Adventures
G Adventures’ Cyber Sale deals are available across the company’s 18-to-Thirtysomethings, Active, Classic, Family, Local Living, Marine, Rail and Wellness travel styles.
The sale runs until 11.59pm AEST on November 30, 2020 and the discounts are available on a huge selection of departures from January 01 2021 – June 30, 2022. Departures and options are subject to availability.
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