Flight Centre Travel Group has answered calls from Queensland’s tourism leaders to use its international influence and encourage more travellers to visit the Sunshine State.

As part of the new arrangement with local Government, some $6 million will be spent on marketing campaigns in key markets, New Zealand, the UK and Canada. These campaigns will include consumer promotions, Travel Agent education and training as well as product growth and event support.

Minister for Tourism and Major Events Kate Jones said the travel giant is in a position to ensure Queensland remains top of mind for both overseas and local visitors.

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She said she also expects the pair will be able to build on Queensland’s $25 billion tourism industry.

“Strategic partnerships with a brand and an icon as strong as Flight Centre are a valuable way of capturing consumer’s attention around the unbeatable experiences on offer in Queensland.”

Kate Jones, Minister for Tourism and Major Events

Flight Centre Travel Group Managing Director Graham Turner said the renewed partnership would pay-off for Queensland’s tourism industry.

“We are delighted to extend our partnership with Tourism and Events Queensland.”

Graham Turner, Flight Centre Travel Group

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“We believe that we are now in a golden era for travel, characterised by cheap airfares, better in-flight services and greater choice for travellers.

“This new agreement will ensure that the Flight Centre Travel Group and Tourism and Events Queensland continue to work together proactively to highlight the state’s world class tourist attractions and to help grow visitor numbers as travellers from throughout the world capitalise on this golden era.”

What do you think of the new agreement?