Brand promotion and a team of customer focused agents were the drivers behind helloworld’s successful financial year, according to CEO Elizabeth Gaines.
Earlier this week, the agency group revealed it had earned an Adjusted EBITDAI between the range of $27 million to $28 million for the year ending 30 June 2015.
The unaudited trading results revealed the group will deliver an Adjusted Profit Before Tax of approximately $7 million – a result which is in line with the market guidance.
Speaking to KarryOn after the announcement, helloworld’s CEO, Elizabeth Gaines, said the company was pleased with the results and attributed to the efforts of the entire company.
“It’s a great network with a fabulous team and it’s well positioned to continue growing.”
Elizabeth Gaines, helloworld CEO
See more of our chat with Gaines below.
How do you feel about today’s results?
We’re really pleased with the results. We’ve managed to turn last year’s loss into a positive and we’re looking forward to building on that further.
How do you think the company achieved the profit?
There are a number of factors involved from the strength of our network of agents to discipline around cost control. Brand awareness has also played a role in it, we went from February 2014 with zero brand awareness and the last check it was at 34 percent and as that continues to growth we will only benefit from it.
How will the company build on that 34 percent?
Well what we’re doing seems to be working. As I mentioned every time we’ve measured our brand it has growth. Our brand awareness comes from a combination of what we do to promote it and what our agents and what they’re delivering to customers – that great customer service.
Are you happy with what you’ve helped achieve?
It’s great to leave a company in fantastic shape. It’s a great network with a fabulous team and it’s well positioned to continue growing.
Helloworld recently made changes to its website, can we expect more?
As you said, the website is continually undergoing improvements and that’s the key focus for helloworl to have a multichannel environment where users can search online for a deal or deal with a bricks and mortar agent. We will continue to enhance it to improve on this.
What else can we expect to see from helloworld?
We have a fair bit going on, we’re delivering our end of financial year results at the end of this month and we will continue to deliver new benefits for our agents.
