Intrepid Travel has debuted ‘Only Intrepid’ – its biggest brand campaign to date globally – showcasing thousands of experiences in over 100 countries that only the certified B-Corp travel company delivers. In addition, Intrepid has released a new Australia The Real Deal product guide to highlight its 65 domestic trips.
Featuring a brand-new ‘Only Intrepid’ content site, social media content series and hero film, the initial AUD$5 million investment continues Intrepid Travel’s brand journey with Melbourne-based brand studio SouthSouthWest (SSW).
The integrated campaign spans paid, earned, owned and shared channels, including global media buys and out-of-home (OOH) displays in Melbourne, Sydney, Brisbane, London, Toronto and New York City, and will run into next year.
From listening to underground house music in Marrakech to making mochi in a rural homestay in Japan, the ‘Only Intrepid’ campaign shines a light on the thousands of unique and special places, people and experiences that travelling with Intrepid delivers.
Intrepid Travel Natalie Placko General Manager of Global Brand said: “This campaign is the latest chapter in transforming our marketing strategy to focus on brand and differentiating Intrepid by owning what we do, how we do it differently and bringing Intrepid moments to life.”
Australia The Real Deal product guide
The new eight-page Australia The Real Deal product guide is Intrepid’s first since the pandemic and highlights the travel company’s 65 domestic trips with 40 featuring First Nations cultural experiences.
Managing local trips through its DMC and recent acquisitions, Intrepid Travel General Manager of Special Projects Robyn Nixon said: “We’re thrilled to continue investing in Australian tourism, including the Kimberley region. Growing our domestic market is a crucial part of our future strategy.”
For more info, head to intrepidtravel.com
