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Rex introduces the 'True Blue Menu Mag', for safe reading during COVID-times

The next time you find yourself in a Rex lounge, keep an eye out for the new Menu Mag – a safe, easy way to digest articles on your device.

The next time you find yourself in a Rex lounge, keep an eye out for the new Menu Mag – a safe, easy way to digest articles on your device.

Publisher Michelle Hespe, of Publishing By Chelle has introduced what she’s calling “revolutionising magazine publishing” with the shiny new True Blue Menu Mag for Rex Airlines.

“So what exactly are Menu Mags?” you might be thinking.

Well, Menu Mags are thickly laminated magazine-style pamphlets, that stand up on a table, and can be wiped down by staff when they are cleaning, making them safe to use during these crazy COVID times.

Rex Menu Mag

The QR code on the front cover goes straight to Rex’s website and inside, readers will find a series of carefully crafted travel-inspired stories that are based around Rex ports.

Each story has a QR code that passengers can scan. The 12 QR codes inside the magazine direct you to TrulyAus.com, which is the inspiring and informative portal that Publishing By Chelle created for Rex.

For passengers more interested in reading about business topics rather than travel, they can turn to the back cover for a selection of business stories from the business section of True Blue, called AusBiz, which can be read on AusBizMedia.com.

Advertising can also be featured in the Menu MagTM with direct links to the company’s websites.