IHG Hotels & Resorts has today announced Vignette Collection as its new Luxury & Lifestyle brand, with hotels in Australia and Thailand the first to join the collection.
Enjoying pampering yourself in a little extra luxury? Well, chances are you’re going to want to know more about IHG Hotels & Resorts‘ shiny new Vignette Collection.
Vignette Collection becomes the sixth addition to IHG’s brand portfolio in the past four years, taking it to 17 in total across nearly 6,000 hotels in more than 100 countries, and is aimed at both leisure and business travellers looking for those extra details.
IHG says its Vignette Collection will give owners of world-class independent hotels the opportunity to retain their distinctive identity, while benefitting from our global scale, Luxury & Lifestyle expertise, and powerful IHG Rewards loyalty programme.
These exclusive properties in sought-after urban and resort locations will accelerate IHG’s growth and meet an increasing appetite from travellers for one-of-a-kind stays.
Keith Barr, CEO, IHG Hotels & Resorts, commented: “Our new Vignette Collection gives IHG a compelling way to welcome world-class independent hotels into our brand family, combining each property’s distinctive identity with the power of our global scale.
“As our first hotels in Australia and Thailand both showcase, each property is as unique as the next, and all will be endorsed by IHG’s trusted reputation for quality.”
Among the first hotels to join IHG’s Vignette Collection will be Hotel X, a 5-star hotel, dining and lifestyle destination in the centre of Brisbane’s Fortitude Valley, Australia.
IHG Hotels & Resorts says Hotel X’s distinctive design and luxurious facilities celebrate this iconic Brisbane neighbourhood through ultra-cool art, Avant Garde lighting and exceptional views of the cityscape.
Daniel Moran, General Manager at Hotel X, said: “We could not be more thrilled that Hotel X is one of the first hotels in the world to open under the Vignette Collection brand.
“We think the brand is a perfect fit for our luxury hotel in Brisbane’s Fortitude Valley, with its distinctive design and premium facilities that celebrates this iconic Brisbane neighbourhood through ultra-cool art, Avant Garde lighting and exceptional views of the cityscape.
“We are already a proud member of the IHG family, and today it’s such an exciting step to add the Vignette Collection badge to the door.”
Thailand’s vibrant Pattaya Aquatique hotel will also be one of the first hotels to join the Vignette Collection.