Albatross tours left vertical banner
Albatross right vertical banner

Industry HQ

Share this article

Africa's back! Bench's new brochure for AU is out now as 2023 demand booms

It’s an exciting day for the Australian travel industry as Bench Africa has released their brand new 2023/24 brochure! This is not only a big deal because it’s Bench, but because they’re the first Africa operator to release printed brochures to the Australian market post-pandemic. And you can check out the brochure right here. Woohoo! 

It’s an exciting day for the Australian travel industry as Bench Africa has released their brand new 2023/24 brochure! This is not only a big deal because it’s Bench, but because they’re the first Africa operator to release printed brochures to the Australian market post-pandemic. And you can check out the brochure right here. Woohoo! 

“We’re back”

Bench Africa is fiercely proud of leading the market with this brochure. They’re beating the djembe (a Western African drum) to a loud and clear “we’re back” message. Bench, proudly sharing the magic of Africa for over 54 years, is elated with the launch.  

The latest brochure tantalises travellers with its fascinating destination highlights, including Africa’s spectacular scenery, colourful cultures, and, of course, its extraordinary wildlife.  

Talking of wildlife, what better to adorn the new Bench brochure cover than a lion this year? Symbolic of the strength of the Bench business, the lion reflects leading the pack in this new travel era. It’s a position Bench has been setting itself up for during the pandemic.  

Return to pre-pandemic booking levels 

1000 x 568 4 3
The Australian travel industry jumping as high as the Masaii at the booking trends. Credit: Bench Africa

All signs are positive for African travel out of Australia, with demand predicted to return to pre-pandemic levels by May 2023. Yup, only three months away!  

Bench reports a significant uptick in multi-generational travel requests, a sign that families are making up for time spent apart in lockdown. If you’re on the ball, tapping into this trend via your sales channels can therefore maximise your 2023 sales results.  

Sell Africa faster 

Screen Shot 2023 02 11 at 5.40.40 PM
Bench Africa’s new brochure is out now!

While your clients will enjoy their Africa travels at a relaxed pace (imperative for good safari spotting), Bench have helped to speed up the booking process, now featuring itinerary QR codes to facilitate cheetah-speed seasonal price checks against the ‘from’ brochure rates. 

New itineraries 

1000 x 568 2 4
Lodges like Jack’s Camp, woo on any African travels. Credit: Bench Africa

Inside Bench’s new 111-page brochure extravaganza, you’ll find a range of new private and small group itineraries across southern and east Africa. The perfect complement to Bench Africa’s existing collections, the new itineraries introduce travellers to even more of what makes Africa special. 

The new safari camps and lodges are also a win for your clients. Designed to suit all budgets, these new accommodation offerings ensure every traveller’s needs are met.  

Easily recognise best sellers 

1000 x 568 11
The ideal pace to experience the Highlights of East Africa. Credit: Bench Africa

In a brochure crammed with one enticing itinerary after another, it can be challenging to whittle down the travel wish list to pick the best tour. Fortunately, Bench easily draws the eye to its top tours and itineraries.  

Tours like: 

A small group tour taking in the best of magnificent East Africa, including Tanzania’s spectacular Serengeti National Park, Kenya’s famous Masai Mara, and the breathtaking Ngorongoro Crater in the shadow of Mount Kilimanjaro. 

Pristine nature + exotic wildlife + turquoise natural springs = unrivalled tranquillity with the Makutsi. Travellers experience the raw African bush, witnessing elephants, rhinos, giraffes, crocodiles, lions, cheetahs, and leopards. 

1000 x 568 1 5
Gorilla trekking in Rwanda is an unforgettable experience. Credit: Bench Africa

Bench leads guests on the trek of a lifetime through Volcanoes National Park in search of a family of awe-inspiring gorillas. Gorilla Mountain View Lodge also impresses with its exceptional views. 

See South Africa’s contrasts on this small group journey taking in jaw-dropping vistas at the Blyde River Canyon, KwaZulu-Natal, Knysna, and along the Eastern Cape. Additionally, a guest highlight is witnessing the ‘Big Five’ at Kruger National Park. 

With teeming wildlife and spectacular landscapes, Botswana wows. Itinerary stops include Hwange, Moremi Game Reserve, the Okavango Delta, and Chobe National Park. The tour ends at Zimbabwe’s majestic Victoria Falls. 

The deets 

1000 x 568 3 4
Ready for rip-roaring sales for 2023? Get your Bench Africa brochure today. Credit: Bench Africa

To maximise Australia’s Africa travel trend and get your clients booked on their dream adventure, speak to Bench’s experts today. Call them on 1300 AFRICA (237 422) or alternatively, email them agents@benchafrica.com.au.  

Discover more about Bench Africa here. To get copies of the brand new 2023/24 brochure you can order them via your TIFS account right here

Psst. Are you looking for a new challenge in 2023? Is Africa Travel a passion of yours? Bench Africa are looking to hire a Africa Reservations Consultant – Find out how to apply here.

This article is brought to you by: 

Bench vertical transparent