All eyes will be on New Zealand as one of the host countries of the FIFA Women’s World Cup 2023 from 20 July to 20 August. Aotearoa and Australia are co-hosting the event across nine host cities, including Auckland, Hamilton, Wellington and Dunedin in NZ.
To capture the attention of 1.5 billion fans in key tourism markets, Tourism New Zealand has launched ‘The Beautiful Game’ content to inspire travel to Aotearoa.
The video features a full-sized temporary football pitch, sustainably constructed to host a local schoolgirls’ match, against the backdrop of Aoraki Mount Cook National Park.
A supporting video shows the journey of a girl and her football as she travels around NZ to reach the beautiful game.
The video features Auckland, Hamilton, Rotorua, Gisborne, Taupō, Wellington, Nelson, Christchurch, Mackenzie, Queenstown and Fiordland.
New Zealand will host 16 football teams, including the US and Japan, which are important tourism markets for Aotearoa.
Tourism New Zealand CEO René de Monchy said New Zealand’s iconic landscapes and scenery are the key driver for potential visitors and the content is designed to leverage the event for tourism.
“The FIFA Women’s World Cup 2023 is a significant opportunity to promote destination New Zealand to a major international audience with 1.5 billion people expected to watch the matches,” he said.
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Find out more at traveltrade.newzealand.com
