Trafalgar has released its 2016 Europe and Britain programme announcing the company’s launch into Iceland and says goodbye to ‘tours’ and hello to ‘guided holidays’ with a new brand positioning.
Last night the global brand excitedly shared its new itineraries for the 2016 Europe and Britain programme as well as highlighted the change the company is embarking on by introducing the new tagline ‘Simply the best’.
A world first with Australia being the first cab off the rank to roll out the new positioning.
Trafalgar also re-iterated the importance of the recent introduction of Feefo, a programme that enables guests to post their own reviews on their website. All the reviews are are completely unedited, warts and all.
Commenting on the relationship with Trafalgar, Andrew Mabbutt, CEO of Feefo said;
“We’re incredibly proud of the work we’re doing with Trafalgar as their preferred customer feedback partner. Unmoderated, unedited customer reviews are more trusted by consumers and Trafalgar lead the way in this approach and it is a testament to the outstanding service they offer to their guests.”
Andrew Mabbutt, CEO of Feefo
The London based creative agency, Bulletproof is behind the rebranding of the new website at trafalgar.com which has gone live today.
Matt Cameron-Smith, Managing Director of Trafalgar Guided Holidays highlighted that the change is a very deliberate exercise for the brand and one for Trafalgar that has evolved over the last six years.
“Our message tonight is really all about change. If you don’t change you’ll die in today’s marketplace and we’ve committed to continually change the way we do everything based on the feedback we receive from customers and industry alike”
Matt Cameron-Smith, Managing Director, Trafalgar Guided Holidays
Trafalgar’s objective was to remove themselves from ‘Escorted tours’ to ‘Guided holidays’ which the brand is proud to say they’ve managed to do.
Trafalgar CEO Gavin Tollman talked about how the increasing usage of social media for Trafalgar’s target audience has played an important role in the decisions the brand has made to continue to change. He urged agents to ‘turn the screen’ and show customers the transparent reviews Trafalgar travellers make in a bid to ease the selling process.
“What really stand out to us is what an important part social media plays today and if you don’t listen and evolve you won’t succeed”
Gavin Tollman, CEO, Trafalgar Guided Holidays
Gavin Tollman, CEO, Trafalgar Guided Holidays
Trafalgar 2016 Europe & Britain programme
Iceland is a new destination for Trafalgar
Trafalgar released its 2016 Europe and Britain programme announcing the company’s launch into Iceland; the introduction of two cinematography-inspired Special Interest trips in Ireland and Scotland allowing guests to relive the best filming locations of popular television series Game of Thrones and Outlanders; and 27 new Insider Experiences including nine Authentic Accommodation stays, five Be My Guestsexperiences, 10 Cultural Insights and 3 Local Specialists.
The new programme offers early payment discounts of up to $885 per person – twin share when guests book by 17 December, 2015.
For more information, visit www.trafalgar.com