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Big wins, bigger team: GTI celebrates growing momentum with 4 new clients and fresh talent

GTI has boosted its client portfolio and team with four new acquisitions and a host of strategic appointments as the travel public relations and marketing agency builds on a successful first half of 2025 and previous year.

GTI has boosted its client portfolio and team with four new acquisitions and a host of strategic appointments as the travel public relations and marketing agency builds on a successful first half of 2025 and previous year.

The agency has been appointed to represent Rockefeller Center, one of NYC’s major attractions, for integrated trade marketing and PR services in Australia.

In addition, GTI will now represent Oceania Cruises, Hurtigruten and MTA – Mobile Travel Agents for PR in Australasia.

GTI Founder & Managing Director Sarah Anderson cited industry referrals for the recent client wins.

GTI Founder & Managing Director Sarah Anderson (second from left) with B Corp certification sign.
GTI Founder & Managing Director Sarah Anderson (second from left).

“GTI was recommended to our new clients Hurtigruten, MTA and Oceania Cruises by industry partners and we are delighted to have the opportunity to work with these amazing companies and support their growth,” she said.

“As a certified B-Corp, we are interested in steady growth that provides our team with the challenges and opportunities they seek while ensuring our impact is bedded in sustainable ways to travel that benefits communities – we are lucky to be an independent agency working with brands we can passionately promote.”

To complement the client growth, the agency has bolstered its team with new hires and returning talent across PR, marketing and sales.

GTI PR team
(L-R): Group Account Director Colleen Giblin with PR Account Managers Laneisha Lynch and Sophie Stanton.

In PR, Colleen Giblin returned as Group Account Director in January 2025, and Sophie Stanton and Laneisha Lynch joined as PR Account Managers, bringing international experience.

On the sales and marketing side, earlier this year GTI welcomed back Anne Lee as Trade Marketing Director from TTC Tour Brands, now representing Travel Texas, Palau and Park City.

Simran Mediratta, formerly Karryon’s Event Manager, also joined as Account Director for Santa Monica Travel & Tourism and LATAM Airlines in June 2025.

GTI Mktg team
(L-R): Trade Marketing Director Anne Lee and Account Directors Simran Mediratta and Jessica Cory.

GTI’s consumer team has also been bolstered with Jessica Cory (ex-Destination NSW) as Account Director, leading the Vanuatu Tourism Office account, and Tiarna Henry-Wharton as Account Manager.

“We have a keen focus on growing a happy team and our new hires have incredible expertise across event management, trade distribution, digital marketing strategy and the luxury travel space, which aligns well with our client needs,” Anderson added.

Find out more at gtitourism.com.au