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PEPR Agency lands luxury coup with Jumeirah Hotels representation across ANZ

PEPR Agency has expanded its luxury hotel client portfolio, now representing Jumeirah Hotels across Australia and New Zealand for public relations and media communications.

PEPR Agency has expanded its luxury hotel client portfolio, now representing Jumeirah Hotels across Australia and New Zealand for public relations and media communications.

The travel, lifestyle and property specialist agency was appointed following long conversations with the luxury hospitality group with PEPR Agency saying it was “quietly excited” to share the news.

Jumeirah Hotels has a property portfolio that features some of the world’s most renowned and recognised hotels and resorts, including Burj Al Arab and Jumeirah Marsa Al Arab in Dubai, which was ranked 20th on The World’s 50 Best Hotels list for 2025.

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Aerial image of Burj Al Arab in Dubai. Image: Jumeirah Hotels for PEPR
The distinctive sail façade of the Burj Al Arab in Dubai.

The Dubai-owned luxury hospitality group has a growing collection of 29 hotels, resorts, residences and villas spanning the Middle East, Europe, Asia and Africa, including properties in London, Mallorca, Capri, the Maldives and Bali and 33 signature restaurants.

At the heart of every property is the spirit of the majlis, an Arabian expression of hospitality centred on connection, generosity and cultural exchange. 

Aerial shot of pool at Jumeirah Capri Palace. Image: Jumeirah Hotels for PEPR
Jumeirah Capri Palace is now open for the 2026 season.

Jumeirah Capri Palace is now open for the 2026 season with a lineup of Michelin-starred guest chefs, while closer to home, Australians and New Zealanders can stay at Jumeirah Bali, a beachfront resort of private pool villas on Uluwatu.

Jumeirah Bali, a beachfront resort of private pool villas on Uluwatu. Image: Jumeirah Hotels for PEPR
Jumeirah Bali, a beachfront resort of private pool villas on Uluwatu.

The Sydney-based agency celebrated 20 years of operations in 2023.

It partners with a suite of travel, food and hospitality brands, including luxury cruise lines Cunard, Aqua Expeditions and Explora Journeys, Tourism Fiji, Destination Queenstown, Tourism Tropical North Queensland, Hilton, COMO Hotels and Resorts, Flight Centre, Travel Associates, YHA, G’Day Group, Outrigger, Mandarin Oriental Hotel Group and Virgin Australia.