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FCM: Thousands return to in-person meetings and events in 2022

The in-person #ArrivalRevival is returning and FCM Meetings & Events says it's set for a rebound year in 2022 with more than 90 per cent of business bookings coming from corporates wanting a face to face experience.

The in-person #ArrivalRevival is returning and FCM Meetings & Events says it’s set for a rebound year in 2022 with more than 90 per cent of business bookings coming from corporates wanting a face to face experience.

Based on preliminary booking data for 2022, FCM Meetings & Events says it will be managing a corporate occasion every three days next year, with business confidence beginning to flow as borders reopen across Australia thanks to a high level of vaccination rates.

“We chose to keep moving forward day-by-day united as a team, despite all the challenges that came our way. We took the chance to realign ourselves and embraced the changing needs of our customers,” said FCM Meetings & Events General Manager Simone Seiler.

“This has not only renewed our confidence as a business and within the market – it has truly excited us about what’s ahead.

“The world is a different place but the one thing we do know is that businesses, both big and small, are desperate to be back face-to-face because we all crave that human connection.

“Winning new customers, securing strategic partnership, and finding the best talent to recruit happens through those seemingly inconsequential conversations away from the Zoom camera.

“At the heart of our service is our people. We have a real passion for delivering experiences that create memories for our customers, and we are humbled to have been chosen by hundreds of different brands next year to reinvigorate their meeting and events programs.

“The business world is energised again and so are our teams.”

FCM

Co-founder of the Behaviour Report, Dan Gregory, said that face-to-face meetings, company events, and conferences will be critical for business recovery in the new year and beyond.

“Businesses and employees are now at a crossroads when it comes to travel, but what I can tell you is that people have been desperate for some sense of normality, and there’s a real desire for some form of human interaction and face-to-face communication again,” Mr Gregory said.

“Face-to-face meetings are critical to business recovery because you need to be exposed to real people and their quirks – we don’t get the non-verbal cues via Zoom or Teams, and you don’t get to hear the real timber in someone’s voice.”

“Let’s be honest, multi-million-dollar deals aren’t going to be done virtually, people want to be comfortable with knowing who they are getting into business with before signing a contract. That’s where the casual chit-chat aside from official meetings remain crucial.”

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