Switzerland Tourism’s first-ever Virtual Switzerland Travel Experience 2021 was a hit; welcoming more than 150 advisors from Australia and New Zealand across the two-day event on 18 & 19 August.
Over 150 travel advisors from Australia and New Zealand joined in the fun at the first-ever Virtual Switzerland Travel Experience last week, showing that the love for this stunning destination is real.
Aside from receiving useful updates on Switzerland’s endless travel experiences via six dedicated workshops and pre-scheduled one-on-one meetings with the country’s 14+ key tourism providers, attendees were also treated to live interactive entertainment by SongDivision, which encouraged creativity and networking.
Another major highlight at STE2021 was the panel discussion on sustainability.
Hosted by Switzerland Tourism’s Executive VP, Urs Eberhard, the panel discussed the meaning of Swisstainable, where striking the balance to meet the needs of visitors, locals and the environment meant delivering enriching and empowering experiences.
Advisors were also reminded of the wide range of sustainable activities on offer including the E-Grand Tour of Switzerland, the country’s 500km² of unspoiled parklands, human-powered Swiss mobility experiences (e.g. cycling, hiking and swimming), as well as the expansive Swiss Travel System network.
Eight lucky advisors who scored the highest points secured themselves some prizes as well.
Tina Johnson from MTA took home the grand prize of a return flight to Switzerland with Swiss International Air Lines worth $1,500, while Brad Sward from Travel Associates won a large Victorinox suitcase valued at $500.
The $300 Lindt Chocolate hamper went to Tina Heyer from Entire Travel. Emma Hanger, Selese Rowe, Maha Noore Tania Huppatz and Neville Fenn were awarded a stylish $180 Victorinox hiking backpack each.
Participating tourism providers included SWISS International Air Lines, Zurich, Lucerne, Titlis Cableways, the Swiss Museum of Transport, Lake Lucerne Navigation, Jungfrau Region, Jungfrau Railways, Schilthorn Cableways, Zermatt Cableways, the Matterhorn Railway, Interlaken and the Swiss Travel System.
Other highlights from STE2021 including the workshops and panel discussion are available to watch here.
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