South Australian Tourism Commission’s multi-award winning ‘Barossa. Be Consumed’ television campaign has won another prestigious international award.
The ad won the Gold Camera Award in Tourism Films at the 2014 US International Film & Video Festival. The campaign also won the corporate category at the Festival.
The award was presented by Lee Gluckman Jr, the president of the US International Film & Video Festival at an event in Adelaide.
South Australian Tourism Commission chief executive Rodney Harrex said ‘Barossa. Be Consumed’ has been turning heads around the globe and has helped position Barossa and South Australia as a leading tourism destination.
“It’s a powerful advertising campaign that captures the diversity of the Barossa. It’s proving to be an excellent showcase for the region and the state.”
Rodney Harrex, South Australian Tourism Commission chief executive
The Barossa campaign has also had great success in Europe, picking up major awards and trophies in France, Germany, Poland, Bulgaria, Latvia, Croatia, and Azerbaijan.
The most recent awards for the campaign include the Zagreb International Tourfilm Festival, Grand Prix for Best in Show, Gold for Best Tourism Film under 3 minutes and Gold for Best Director in addition to the Grand Prix, Gold for Best Tourism Film and Best Director at the Baku International Tourism Film Festival.
The ad also took the Grand Prix award at the Cannes Corporate Media and TV awards.
Created by kwp! In partnership with the South Australian Tourism Commission, and directed by Jeff Darling, ‘Barossa. Be Consumed’ is part of a series of ground-breaking marketing initiatives launched by the SATC in recent years.
kwp! Creative Director James Rickard said “because we are, in GDP and population terms, a small state, it is absolutely critical we punch above our weight in everything we do just to get noticed.”
“The recognition we have received for this campaign shows that we are at the forefront in destination advertising and the world is taking notice.”
James Rickard, kwp! creative director
Hit play to watch the ad
https://www.youtube.com/watch?v=MoMp-V_CRdc
So far 2015 has been good to South Australia, with Adelaide being the only Australian and New Zealand city to be named in New York Times’ ‘Places to Go’ in 2015 list.
Click here and scroll down to #6 to read on.