Marking a pivotal transition into an advanced storytelling era, Karryon is restructuring its editorial department to meet the dynamic needs of its travel trade and consumer audience.
Currently celebrating ten years of operations, Karryon has proven its resilience and adaptability amidst the ever-evolving travel industry to deliver need-to-know news and features to its loyal readers and connect the trade together in travel.
As we begin the next phase of our travel storytelling journey, we’re excited to announce a restructured editorial department.
Led by Karryon Founder Matt Leedham in the new role of ‘Head of Storytelling’, the enhanced storytelling department will encompass editorial, social, content, creative and events across trade and consumer.
Evolving the Karryon Newsroom
Based on audience feedback, insights, and demand, our new chapter involves expanding the Sydney-based newsroom into a focused hub that will dynamically inform our readers across existing and new channels.
You can expect to see more collaboration globally from various reporting sources, including more stories from the travel trade in New Zealand.
Spearheading this initiative is Editor Mark Harada, who, along with the news team, will leverage new and existing digital media channels and industry pillars to ensure our news content is consistently relevant, engaging and widely accessible.
Karryon will also launch a series of podcasts and video initiatives covering a range of travel industry themes in the coming months.
Delving deeper with the people who matter
Since joining the team a year ago, Features Editor Gaya Avery has done a remarkable job sharing the diverse stories of the people in the travel industry as part of Karryon’s Together in Travel mantra.
Via her much-loved Travel Influencers and Travel Leaders stories and in-depth interviews, Avery has been able to tap into the heartbeat of our industry to disseminate notable successes while tackling the issues and opportunities of the day to share nuggets of wisdom for all.
Stand by for more in-depth interviews and storytelling across some new channels.
Expanding our luxury focus
As part of its commitment to offering a broader travel narrative, Karryon is expanding its travel vertical reach with a sharper focus on luxury, cruise, wellbeing and sustainability.
To ensure the highest editorial standards in the luxury segment, we’re thrilled to welcome highly respected luxury travel expert Katrina Holden in a newly created role as Editorial Director, Luxury.
Holden will also oversee the launch of a new consumer title and brand incorporating luxury, wellbeing and sustainability called Adventures of the Mind and will officially commence her role on September 18, 2023.
Read: Movers + Shakers: Karryon announces appointment of new Editorial Director, Luxury
Karryon Event Management
Event management is another domain where Karryon has made significant waves in the last year by bringing stories to life at in-person events under the adept leadership of Event Manager Simran Mediratta.
Most recently, Karryon delivered multiple successful events for Gold Coast Tourism, Collette Roadshows, Visit USA Roadshows, Vanuatu Tourism and Memphis Tourism, with many more exciting experiences in the pipeline this year.
Karryon’s events, such as the upcoming Open Mindset series, are also generating a considerable buzz, exemplifying the brand’s commitment to fostering community and conversation via live storytelling.
Leedham: The creative agency for the travel and lifestyle industry
Beyond the editorial and event realms, Leedham plans to make a splash in storytelling again as an agency providing bespoke creative, content, and event services tailored to partner needs.
Initially launched 15 years ago, Leedham – The creative agency for the travel and lifestyle sector, has more recently been quietly working in the background with our many advertising partners and is poised for a grand relaunch.
“In the last ten years, Karryon has not just reported on the travel industry; we’d like to think we’ve been a part of its evolution. With these new initiatives, we’re further embedding ourselves in the fabric of the travel community, fostering connections, and sharing the stories that matter,” Leedham concluded.
Universally making the magic happen at Karryon is General Manager Dani Tuffield, who will continue to expertly lead the team in Sydney, including our Partnership and Production department, which works closely with our partners to create successful campaigns.
With a renewed focus on storytelling, an expanded portfolio, and a commitment to pushing boundaries, Karryon is again set to redefine the travel industry media landscape.
We can’t wait to continue the journey with and for you together in travel.
Do you have feedback to share? We’d love to hear from you! Email us at editor@karryon.com.au
