Luxury Escapes has released its Travel Trends October report and it proves that Aussies can’t wait to get back out there and experience the plethora of adventures waiting for them, in their own backyard.
Border openings, second waves and consumer sentiment continue to drive the rebound, growth and interest of Luxury Escapes members.
We have seen the beginning of the Victorian rebound, the impact of small border openings, and continue to see green shoots for local international markets.
As most Australian states adapt to COVID normal, intrastate travel continues to boom with interstate travel surging with the news of new borders opening.
The time to explore Australia is now
Aussies are experiencing domestic wanderlust and are fiercely googling travel inspiration on where they can and want to visit next.
With the news of the South Australian border opening to New South Wales, product views have increased 620% with order volumes increasing 1350% – indicating strong demand from Luxury Escapes’ New South Wales members.
As well as that, WA intrastate views are up by a whopping 460% and QLD views from other states (exluding QLD) are up by 260%.
Do you think keen travellers are dreaming about tropical beaches and crystal clear oceans by any chance?
Our Victorian friends in lockdown have also been fantasising about escaping to the sunshine, with a +230% increase in Victorians looking to purchase QLD product.
In September, Luxury Escapes saw an increase in Queensland bookings by 20% with intrastate accounting for 55% of total bookings. In August, 70% of Queensland bookings were for intrastate travel showing the increasingly positive sentiment for interstate travel from other states.
Once all the borders are open, ticking off those domestic travel wishlist destinations will be everyone’s priority.
Can’t keep on top of the border updates? No worries, we have you covered with our Aussie Border Guide.
Aussies can’t wait to visit New Zealand!
Travel sentiment to New Zealand is very strong, with immediate travel in mind.
After the announcement of the Trans-Tasman bubble and New Zealanders being able to visit Australia from Friday 16 October, it’s looking very likely that Australians will be able to book themselves a kiwi adventure in no time.
It comes as no surprise that there has been a +290% increase in New Zealand local product views, with Aussies dreaming of their next trip.
International travel sentiment continues to be flat from Australians due to border closures, however, there are some green shoots from local markets and certain regions.
During October, Luxury Escapes found that 9% of Australians were still viewing international product, with a particular interest – aside from New Zealand – for the Maldives & Thailand.
In summary, for now, the real focus is domestic travel, with New Zealand in the not-so-distant future.
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