Silversea has unveiled a luxurious wellness programme for its new ship, Silver Dawn. Inspired by the ancient Roman lifestyle, Otium will extend from guests’ suites to the spa and beyond, focusing on indulgence, pampering, and pleasure.
Silversea Cruises has unveiled what it’s calling a “pioneering new wellness programme”, Otium, which is set to launch on the cruise line’s new ship Silver Dawn, which will welcome guests from spring 2022.
In a nod to the cruise line’s Italian heritage, Otium takes inspiration from the leisurely nature of the ancient Roman lifestyle.
In Roman culture, Otium—the opposite of negotium, the nonexistence of pleasure—was a period of time dedicated to leisure, in which people bathed, conversed, sung, theorised, drank, ate, and relaxed.
Diverging from existing wellness programmes, Otium encourages balanced indulgence, pampering, and pleasure over sacrifice and delayed gratification.
Silversea says Otium is built on the principles that wellness should be a natural, enjoyable part of the day; that living well and being well are not mutually exclusive; and that wellness need not be a solitary, silent experience, but rather a social pursuit that is best enjoyed with others.
“Silversea has long excelled at enabling guests to ‘travel deeper in luxury’,” says Barbara Muckermann, Chief Commercial Officer of Silversea Cruises.
“While the immersive aspect of our offering is easy to convey, the luxuriousness of our product can often seem intangible: guests really need to see it – to live it – to fully appreciate it.
“Otium is unlike any other wellness programme; it aligns perfectly with our brand positioning and will weave a tapestry of unprecedented comfort around our guests. It will revolve around instant gratification, extending the luxurious pampering for which Silversea is famous to different areas of the ship, from guests’ suites to the redesigned spa area and beyond.
“Otium will transform the way guests relax and enjoy their personal space. It will be an elevation of our already high levels of comfort.”
Otium will provide guests with a customised, multi-dimensional wellness journey throughout Silver Dawn, starting in some of the most spacious suites at sea, growing with a curated range of treatments in the reimagined spa, and trickling out to permeate every moment of the cruise experience.
The result is an elevation of Silversea’s unique take on luxury, in which the fine details of the cruise experience have been enriched for guests’ enjoyment.
Sounds like something you need more of in your life?
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