The Hurtigruten Foundation will be ‘rebel in the house’ of Hurtigruten Group as the travel company forges ahead with ambitious sustainable growth plans. Are you keen to turn a vacation into a vocation and get involved?
Travellers exploring with Hurtigruten are being encouraged to make a lasting impact on the communities they visit by getting involved with the Hurtigruten Foundation.
Haven’t heard of the Hurtigruten Foundation before? No worries, here’s what it is in a nutshell:
By working closely with guests, partners and organisations, Hurtigruten believes its can make a difference – by minimising operational impact and maximizing the positive contribution it makes to local communities.
The focus of the Hurtigruten Foundation efforts support three main pillars:
- Conservation of endangered species
- Fighting against marine and plastic pollution
- Financially supporting global and local projects in areas we explore
In addition, the Hurtigruten Foundation spans activities onboard and ashore, such as beach clean-ups, citizen science, water sampling, oil spill monitoring, and other science-related projects.
It says it educates guests and create ‘ambassadors’ for every destination on every voyage.
The Hurtigruten Foundation is a platform for guests and crew to take a stance, volunteer in worthwhile causes, and make a genuine difference – together.
“We want to turn our guest’s vacation into a vocation. We want to empower travellers to become natural allies for the communities they visit long after they explored with us,” said Henrik A. Lund, the newly appointed Managing Director of the Hurtigruten Foundation.
“Fighting to save the planet is no longer a debate, it is a duty, and we at the Hurtigruten Foundation are committed in becoming leaders of that change and will inspire our guests to do the same.
“It’s not enough anymore to say we have to cut carbon emissions or reduce plastic pollution on beaches, we have to show how we are doing it and how it is possible,” he said.
“In a way, we will be the ‘rebel in the house’ of Hurtigruten Group and will constantly challenge the company to make real and meaningful change.
“It is refreshing to see Hurtigruten Group hold itself accountable in this way and I believe through the support of our guests and donors, we can do that and make a long-lasting impact,” he said.
With less than four months to go to the COP 26 Climate Summit in Glasgow, Scotland, Mr Lund urges world leaders to develop policies that work for everyone.
“The time for talking and photo ops is over. We need brave politicians to implement proactive climate policies that gives clear pathways to climate targets. Targets that all of us whether it be the business community or the conscious traveller can really get behind and help achieve together.”
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