In wake of the World Cup, Australia has launched a program that has a focus on boosting our trade and tourism sectors and promoting business integration among participating nations.
In a bid to promote trade, tourism and investment among participating nations, Australia has launched ‘Match Australia Sports Business programme’ ahead of ICC Cricket World Cup 2015.
Match Australia aims to link Australian firms with business partners during a series of major sports and cultural events in Australia.
Australian Trade Commission (Austrade) will manage Match Australia in conjunction with the States and Territories hosting international delegations from key trading partners and organising a series of business events during the tournament.
Match Australia to evolve the match handshake into a match made in business heaven.
The announcement of the program’s inauguration was made on Friday by Trade and Investment Minister, Andrew Robb at Melbourne Cricket Ground with Cricket Australia CEO, James Sutherland.
Robb said the program would enhance business ties with participants from countries such as India, South Africa, New Zealand, Pakistan, Zimbabwe and West Indies.
“The tournament will be the biggest sporting event in the world in 2015, engaging one-fifth of the world’s population and attracting a television audience of more than one billion people,” he said.
“It presents a wonderful opportunity to develop people-to-people linkages and to show visitors that Australia is both open for business and provides a strong, stable, environment for international investment.”
The ICC Cricket World Cup 2015 runs from 14 February to 29 March, with the iconic MCG hosting one of the opening matches and the final.
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